How do we do it?

The SEO Pyramid: Start with a solid base and build up.

To optimise a website for the search engines we use a blend of keyword and competitor analysis, content optimisation, link building, and social media signals.

To apply SEO to your website we research and analyse the ‘keywords’ that people have historically used to search for a business or product like yours. We get this information directly from the Google keyword database.

We talk through the implications of our analysis with you to work out whether we should refine these keywords and if so how, to improve your return on investment.

SEO isn’t an off-the-shelf solution; everyone’s situation is unique. We tailor our approach to suit your business and your products or services.

We also provide you with regular reporting on performance that’s comprehensive, yet easy to understand.

Unlike traditional forms of advertising – yellow pages, TV, radio or newspapers – online marketing, including SEO, delivers measurable results.

It’s this transparency, along with its cost- effectiveness that most business owners recognise when deciding how to apportion their monthly marketing budget.

SEO Pyramid Credit: Rand Fiskin