Often times when we think of marketing, we think about big bold, impactful campaigns that knock your socks off. Of course, they are wonderful when used for the right client, but not all clients want something that is in your face. In fact, some clients such as those in the fields of law, and accountancy do not want to be seen to be actively promoting their business, even when they are. So how do you get around this? Well, read on for some subtle but effective ways to conduct a marketing campaign.
Use social media
Number one on the list is going to be social media. Everyone does social media now, no matter what line of work they are in. But there is a right way and a wrong way to do social media promotion subtly.
For lower key business shareable viral videos, competitions, offers, and frivolous posts are not the way to do things. Instead, focus on showing your knowledge and understanding of the field that you are in.
That may take the form of video content where you explain how something works, or offer advice in a specialist area. Or you could share posts of recent developments or cases in the field of law with your comments. Something that shows that you are not only on the ball about what is happening, but that you also have a good understanding of it as well.
Have a professional image
The next tip to consider when trying to market a company more subtly is an image. If you don’t think the image in part of marketing then, you are wrong. If fact, having a good image is everything that your marketing efforts are working towards.
There are several steps that you can take to improve the overall image of business subtly. These include tidying up the customer facing side of things. That means ensuring that professional standards are maintained at all times.
You can do this by ensuring that phones are answered within three rings, and everyone answers the phone in the same way. You can always use the company logo at the end of emails and ensure that you have a professional physical business address for customers to send their correspondence.
To do this, you can check out post boxes pricing by clicking the link. Just remember if you are aiming to get your customer to put their trust in you and part with their money, seeing your home address as your business address might not fill them with confidence.
Let reviews do the marketing for you
The last key way of marketing your business subtlety is to let word of mouth work for you. That means reviews, something that is plastered all over the internet anyway. So why not use them to your advantage?
But how to get good reviews and deal with the not so good ones? Well, first of all, a professional image as mentioned above will help you score high, as will good customer service, and value for money.
In dealing with negative reviews, it’s is essential to convey genuine concern and not be seen to make excuses for any mistakes or mishaps. You can explain why things happened. But it’s best to apologize and offer some form of compensation like a discount on the next products. Then direct the unhappy customer back to dealing with you on a one to one, and not public basis.