30 Interesting SEO Experiments: Part 1 of 6
1. Anchor Text Links vs. Plain Text URLs Within the academic sector, it’s not uncommon for web addresses to appear in plain text format as opposed to anchor text links. Just to see what would …
How to Repurpose your Content
The same adage rings true for any type of work: you can work hard or you can work smart. For bloggers and online marketers alike, working smart means repurposing existing content in any and every …
Effective Keyword Research in 5 Easy Steps
Without fail, good keyword research is the bread and butter of any successful online venture. Ultimately, it’s the paying customers you want to attract and not just any one who happens to click on your …
That Damn Penguin is Back!
We received notice this morning that Google have finally released their 4th Penguin update. Penguin 1 on April 24, 2012 (impacting ~3.1% of queries) Penguin 2 on May 26, 2012 (impacting less than 0.1%) Penguin 3 on October …
Oiling the SEO Cogs
Search engine optimization can’t stay successful without continual evaluation and analysis of performance and possible technical problems that could arise. By taking the right steps, SEO firms can identify and repair problems and more easily …
Think Conversions Over Rankings
SEO has evolved dramatically in recent years and will develop further in the future. To stay competitive, SEO firms must update strategies and improve the ways they approach keyword optimization and conversions. More than ever …
8 Ingredients for Website Optimisation
SEO is a vital ingredient to success online. However, not everybody knows how to create a site that is visible to people searching for information or products. The fundamentals of SEO are simply essential and …
Guest Blogging After Penguin 2.0
Out of all link-building methods, guest blogging is the most popular. So much SEO success has resulted from guest blogging that many blog administrators get dozens of emails every day inquiring about whether they take …
Beware of the Filter Bubble
I was reminded of this short video this morning, and I thought I’d share. Eli Pariser raises some very interesting issues here. If Google are the gatekeepers, how much information is really being blocked from …
Why You Need to Create a Blog for Your Business
Although business blogging definitely used to be more important in the past, it should be noted that you can still gain many new backlinks and visitors just from simply blogging on a regular basis. Social …