Steve Deane 
Earlier today a client asked a question about Google punishing over-optimisation. I thought it might be of general interest, so here you go… Certainly over-optimisation was punished i.e. people who had 10,000 links all saying …
I was bored last Saturday afternoon and for no apparent reason I typed “search engine” into google.com.au. Above is a screen shot of what came back. I was shocked, but also quite pleased to see …
Read moreGoogle doesn’t even rank for the keyword “search engine”
Sometimes we, as SEO people, get too focussed on rankings for this particular keyword, or that particular keyword and we forget about the bigger picture. Obviously it is important to rank for your big hitting …
Read moreApart from Rankings, What Other Metrics Prove SEO is Working?
Your industry is boring? Well so is mine. I don’t really mean that! I think SEO is very interesting, but for the average Joe it is fairly boring and technical and yawn inducing. However, everyone …
Read moreHow to Get Blog Post Ideas in Even the Most Boring Industries
26. Google Filtering from Country to Country As Google filters work differently in different countries, marketers set out to see how a country-specific Google filter tracks visitors for sites hosted in other countries. The test …
http://detoxmatters.com/ took a hit in their rankings on 22nd May 2013. They came to us for help and here is the start of the story. The website aim to rank for keywords related to “isagenix”. This …
21. Playing with the Canonical Tag Other than its use in identifying genuine site content versus duplicate sites, marketers looked into whether the canonical tag could be used to create other effects. To try this …
16. Anchor Text Effect While keyword anchor text links used to work in favor of a site’s SEO, the Google Penguin update put a stop to all that. This experiment set out to use related …
11. Link Spying Using Duplicate Content While Google Webmaster Tools may only let webmasters see their own site stats, a little-known workaround will let you see link information for other peoples’ sites. By duplicating a …
6. To Capitalize or Not to Capitalize Keyword terms entered in capital letters versus lowercase letters tends to generate a different number of search results. This experiment looks to see if page ranking is affected …