Steve Deane 
The Google Hummingbird update proposed some new and subtle challenges for online marketing teams. For one, there was some confusion over whether the update was designed to challenge local SEO specifically. With the new update, …
Read moreHow Google Hummingbird Affected Local SEO for Perth Businesses
The year 2013 has been packed with changes for marketers, but most of the world is now online and accessing all kinds of content from every direction. As content has evolved, marketing has faced challenges …
Keywords have helped to build a well-oiled engine for most people generating SEO content. SEO gurus who have known the right keyword combinations have always had an easy time appearing in search engine results. Google’s …
Most people do not think about mobile phone technology when they are optimising content. Many have been programmed to simply assume that a person accessing their content is sitting somewhere quietly with a laptop or …
There are two mistakes that people make when they are providing SEO optimised content: 1) they talk too much about themselves and 2) they bore their audiences with their subject matters. The world of content …
Even though there has been a lot of buzz about Google Alerts not being as comprehensive as they used to be, they still serve a good purpose for finding content. The advice most people get …
For some time, those who have wanted to plant their flag among the top rankings in the Google search engine have had a single laser-focused strategy. Find the most popular search words and embed them …
So far, any rumours of the death of SEO has been greatly exaggerated. Anytime Google makes a change to the way that it performs searches, those who seem to carry a grudge about optimised content …
A new client asked about “SEO Deliverables”. Here was my reply. I think gives a good insight into how we view SEO, and how we work with our clients. Each month we do a combination …
In the olden days, you could just mention “trampolines perth” 20 times on your web page and get ranked on Google. Thank goodness they have gotten smart now, and they actually reward you for writing …