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Steve Deane

Websites since 1999. SEO since 2008.

How Google Hummingbird Affected Local SEO for Perth Businesses

by Steve Deane
hummingbird perth loxcal search

The Google Hummingbird update proposed some new and subtle challenges for online marketing teams. For one, there was some confusion over whether the update was designed to challenge local SEO specifically. With the new update, …

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What’s the Future Like for SEO 2014

by Steve Deane
seo in 2014

The year 2013 has been packed with changes for marketers, but most of the world is now online and accessing all kinds of content from every direction. As content has evolved, marketing has faced challenges …

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Beyond Semantics: No Quickies Here, Seduce Slowly

by Steve Deane
seo seduction

Keywords have helped to build a well-oiled engine for most people generating SEO content. SEO gurus who have known the right keyword combinations have always had an easy time appearing in search engine results. Google’s …

Read moreBeyond Semantics: No Quickies Here, Seduce Slowly

We’ll Take That Content To Go

by Steve Deane
web content to go

Most people do not think about mobile phone technology when they are optimising content. Many have been programmed to simply assume that a person accessing their content is sitting somewhere quietly with a laptop or …

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Content: It is All About Me, Right?

by Steve Deane

There are two mistakes that people make when they are providing SEO optimised content: 1) they talk too much about themselves and 2) they bore their audiences with their subject matters. The world of content …

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Simon Says Watch Your Google Alerts

by Steve Deane

Even though there has been a lot of buzz about Google Alerts not being as comprehensive as they used to be, they still serve a good purpose for finding content. The advice most people get …

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Your SEO Strategy: Picking a Fight You Can Win

by Steve Deane

For some time, those who have wanted to plant their flag among the top rankings in the Google search engine have had a single laser-focused strategy. Find the most popular search words and embed them …

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They Sent a Hummingbird to Kill SEO?

by Steve Deane
google hummingbird

So far, any rumours of the death of SEO has been greatly exaggerated. Anytime Google makes a change to the way that it performs searches, those who seem to carry a grudge about optimised content …

Read moreThey Sent a Hummingbird to Kill SEO?

SEO Strategy and Deliverables

by Steve Deane
seo strategy and deliverables

A new client asked about “SEO Deliverables”. Here was my reply.  I think gives a good insight into how we view SEO, and how we work with our clients. Each month we do a combination …

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Selling Trampolines? A Lesson in Keyword Subtlety

by Steve Deane
trampolines perth

In the olden days, you could just mention “trampolines perth” 20 times on your web page and get ranked on Google.  Thank goodness they have gotten smart now, and they actually reward you for writing …

Read moreSelling Trampolines? A Lesson in Keyword Subtlety

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