Steve Deane 
When someone emails you requesting a link exchange it can be tempting to say yes. We all know that getting links from other websites helps with rankings, but like with all these things, you have …
Read moreLink Building: Are Link Exchanges of any Real Value?
Matt Cutts is the head of the Google Webspam team. His decisions ultimately affect your rankings in Google. When Matt talks we listen. If you prefer to learn SEO by reading, I have transcribed the …
Read moreName five examples of SEO misinformation from the past year
Matt Cutts has worked in Google since early 2000. Currently he heads up the Webspam team at Google. Simply put, when Matt talks about SEO, we all (should!) listen. If you prefer to learn SEO …
Speaker – Matt Cutts, head of Webspam at Google Transcription – SteveDeane.com “Today’s question comes from McDot, in Berlin. McDot asks: How would you explain “The Power of Keyword Domains” to someone looking to take …
Read moreShould my domain name be an “exact match” to my keywords?
For me the most exciting thing about SEO is the knock on effect it has. Take the chart above. It has a list of keywords, current google.com.au placement, monthly movement (a green arrow and “35” …
Coat Hangers Let’s suppose for a moment that you sold coat hangers. Does that thought make you bored already? Yes, you might think that this is the most boring item you could think of selling. …
This is actually the best SEO plugin I have ever seen. Yes, ever! I have been working with WordPress for a long, long time and I am always amazed with the open source community. Open …
If you have a spare three minutes today please watch this video. There are a lot of companies out there still wasting their advertising budget on methods that used to work. Yes they worked in …
Ecommerce websites have several qualities that can affect search rankings—shallow copy, large product catalogue, and duplicate content. While traditional SEO techniques can be helpful, using other practices can help maintain good standings in search engines. …
Read moreSEO for Ecommerce: Effective Ways to Optimize Your Online Store
Pick the keywords that are most appropriate to your business – not necessarily the most searched terms. For example, if “key phrase A” has 3,000 searches per month and “key phrase B” has 500 searches …